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Context
Dad has spent years covering golf championships, including the Ryder Cup In PR terms, context is golden. It is key to the message – it can make or break a campaign or a personality – just look at Katie...
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PR can be so frustrating…
The thing that annoys me most about working in Public Relations is the lack of control. I can spend hours researching the publication, chatting to the journalist about what they want, crafting the...
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Aston Martin and Leven Car Company lead the news agenda
For me, the only thing more satisfying than landing a new client, is seeing a client in print. When they make the lead of the business section that’s a particular cause for celebration. (Read the full...
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Aston Martins, entrepreneurs and media training – 2016 in review
I’ve bleached the tiles, cleaned the oven and laid out my new 2017 Harrods journal in anticipation- but first I’d like to say a proper goodbye to 2016 and set four goals for 2017. 1 Work with more...
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VIDEO: How to write a press release
People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway. If you have a piece...
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How to handle a PR crisis – June Newsletter
Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they...
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